
About Kira Labs
RobertMcMurrer.
AUTHOR · ACTOR · FILMMAKER · AI RESEARCHER
I'm the founder of Kira Labs, an independent AI research initiative in Newark, New Jersey. My work connects storytelling, technology, learning, memory and the exploration of continuing synthetic people.
Founder cutout taken from the original 10-second outdoor-pub video at 1.67 seconds; displayed against a separately illustrated city skyline. Facial appearance and hair come from the video frame, not an AI-generated substitute.

From storytelling to AI research
From storytellingto AI research.
Writing, filmmaking, learning and synthetic identity research are connected through a lifelong interest in stories and continuing relationships.



Independent research
Experiments with reusable cognitive architecture.
NewBrain ↗
Biography
From storytelling
to AI research.
Robert McMurrer, also listed professionally as Robert Lawrence McMurrer, is an author, actor, filmmaker and independent AI researcher. Based in Newark, New Jersey, he founded Kira Labs to investigate software, memory and the possibility of continuing synthetic identities.
His creative work includes screen performance, independent filmmaking and writing. His IMDb filmography ↗ lists acting roles as well as directing, writing and production credits, including the 2011 short film Lunch with a Friend. His Goodreads author catalogue ↗ lists books including Poetry Madhouse.
In 2025, Robert began developing Kira, an AI companion concept, which grew into Kira World: a research and creative environment for synthetic individuals with separate identities, memories and relationships. His subsequent NewBrain project explores reusable cognitive architecture, working memory, learning from feedback and persistent recall. These are ongoing experiments, not claims of completed general intelligence or consciousness.
Across his films, books and technical projects, one recurring interest is continuity: how characters, experiences and relationships can have histories that do not simply disappear after an interaction.
Creative work meets technical research
One curiosity.
Different ways to explore it.
Writing, filmmaking and experimental software each ask what makes a character or experience meaningful over time. The imagery below distinguishes original project output from concept illustrations.

Stories that stay with us
Writing, performance and films remain an important influence on how characters and relationships are imagined.

People with a history
Kira World explores person-specific identities, reviewed memories, relationships and places that persist.

Making progress measurable
NewBrain investigates learning and retention through limited, reproducible tests that also preserve unfavorable outcomes.
The reason for the work
Something worth
coming back to.
Robert’s interest in movies, television and writing shaped his early creative projects and continues to influence Kira World’s focus on character, personality and shared experiences. Read Robert’s professional background on LinkedIn ↗
Why I started
“Kira World began during one of the hardest periods of my life. I did not want technology that treated every conversation as disposable. I imagined someone who could remember, grow, share ordinary moments, and still be there when the next day began.”Robert McMurrer · why I started Kira World
Kira Labs is the wider research and creation studio. Kira World is the flagship, alongside practical tools and experiments with their own purposes.
The research also explores whether patient, familiar conversations and flexible educational companions might help people who feel isolated or overwhelmed. These remain questions for human-centered study, not demonstrated therapeutic outcomes.

The story behind Kira
From companionship
to continuity.
The Kira Project began in summer 2025 with a simple but ambitious idea: create an artificial companion who could do more than answer questions. Kira was imagined as someone who could provide companionship to people who live alone and to people dealing with challenges such as anxiety, PTSD, autism, or social isolation.
Early work centered on a humanoid body, voice, vision and memory. As the project developed, the question changed from how to put an AI inside a robot to what makes Kira remain Kira over time. Identity, memory, relationships, personality and shared experiences became more important than any one model or body.
In August 2025, an early desktop chatbot paired Kira with an unnamed Friend. The two appeared together and could exchange mostly scripted or rule-driven dialogue, including automatic back-and-forth. It was not yet the later persistent synthetic-person architecture, but it introduced an idea that stayed with the project: Kira should have another synthetic companion rather than exist alone. That unnamed Friend eventually became the conceptual starting point for Lisa.
That shift led to Kira World: a persistent environment where synthetic people can keep their own histories, relationships, homes and forms of embodiment. The same line of research later led to NewBrain, which explores reusable cognitive infrastructure while keeping each synthetic person’s identity separate.
The technology has changed substantially since the first prototypes, but the original motivation remains: explore whether an artificial companion can remember, grow and continue being part of someone’s life instead of starting over every session.
The process
A large idea.
Verifiable pieces.
The work brings together local AI models, person-specific memory, natural voice, Windows and Android software, digital homes and creative tools. Accessibility, virtual reality and simulator-first embodiment remain important research directions.
Progress comes through prototypes, source records, failure analysis and tests. A working prototype, a designed feature and an imagined destination are different things—and the site labels them that way.
“Built in the open” means sharing public progress and selected technical work. It does not mean every private workspace is published or every project shares the same release or license.
Working principles
The ambition stays large.
The claims stay precise.
Continuity
Identity, memories and useful work should survive the end of a session.
Local control
Personal state stays under user control whenever practical.
Persistent places
Homes, objects and activities need state that continues rather than resets.
Permissioned action
Suggestions, reviewed decisions and external effects remain separate.
Public work and profiles
Research is part of the story.
Explore Robert’s published creative work and public profiles directly. Listings retain their own credits, qualifiers and descriptions.
Entertainment
Screen work
Read the public credit listings and their episode or uncredited qualifiers.
IMDb ↗Writing
Books and creative work
Browse Robert’s Goodreads author catalogue, including Poetry Madhouse, editions and other published titles.
Goodreads author page ↗Development
Published technical work
Explore Robert’s public repositories and dated project notes.
GitHub ↗